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Team SAC |
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Shazia Abbasi (CEO) |
Shazia has over 20 years of experience in the electronic and print media with specialization in Perception Management, Crisis Management and Crisis Communication. This comprehensive media knowledge allows for the favorable handling of media relations with the National as well as the Regional media to always protect and if and when needed to project the clients image and reputation with its divers stakeholders in the government, civil society and of course the local communities where they want their message to reach. Specializing in Strategic Public Affairs Advocacy and Lobbying with a view to building stakeholder relations, identifying business development opportunities and enhancing the socio-political understanding of National and International companies, organizations and institutes investing and operating in Pakistan. Extensive knowledge of best practices in Issue Management, Reputation Management, Crisis Management and Perception Management. |
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Ayyaz Malik (Director Operations) |
Ayyaz has more then 14 years of diverse media experience making him a true 360 degrees Communicator. He is involved in the whole process of designing a communications strategy which best articulates the client’s message and then augmenting this with developing a media & buying strategy, which identifies the appropriate media vehicles to disseminate the campaign to the target audiences in the most clear, concise and effective manner. Monitoring and impact evaluation of a campaign is an additional strength that he uses to access, analyze and track the objectives of a campaigns through comprehensively analyzing the subject matter & the public trends. Broad range of experience in Pakistan’s advertising industry, catering to the most sensitive & important aspects of the field which are Account Management, Media Planning and Buying, Strategy Design as well as Event Management. |
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Ali Hasan Rasheed (Creative Manager) |
Ali Hasan Rasheed is one of the youngest Creative Managers in the industry and in a relatively short span of time has been able to hone his skills by working on some of the biggest and most prestigious clients in Pakistan ranging from the Pakistan telecom sector where he has been a key team member of the re launch of Pakistan Telecommunications Company Ltd and its key products such as EVO, Broadband, Data Center , IP Connect , Smart TV which have helped revolutionize the telecommunications of Pakistan in the last 5 years. In addition, he has worked on Issue Advertising for campaigns such as Anti Terrorism, Anti Narcotics, Pakistan Army, Pakistan Navy, Polio, TB, Pakistan Census , Pakistan Post amongst many others. He has independently designed and executed nationwide media campaigns for prestigious clients such as UN Women, The Asia Foundation and National Democratic Institute. He work on major advocacy campaigns such as "Million Names ...Million Voices" to commemorate intenational 16 Days of Activism has been higly appreciated by diverse stake holders working on Ending Violence Against Women in Pakistan. His work on the media launch in Pakistan of the new entity UN Women was another campaign that brought him positive acclaim. He continues broaden his design and creaative experience to add value to a campaign. |
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Syed Jasim Haider (Production Manager) |
Jasim is a qualified and trained filmmaker from SZABIST, with several short films (Last Resort, Loops , Cruel Intentions etc ) and a highly acclaimed documentary (The Big G on Mr. Ghazanfar Ali of INDUS TV) to his credit. He is a professional musician and composer and is also a talented photographer. This experience of still and moving pictures adds value to his work as a Production Manager allowing him to execute his vision and articulate his concepts in the most aesthetic manner. His knowledge of film, allows him to bring a fresh perspective and visualize angles and dimensions that others can not see. He has worked as Director for several popular MTV shows such as MTV Unplugged, Mera MTV and MTV Street Select. In addition he has Produced and Directed the whole campaign of MTV VJ Hunt and shows such as MTV Covers. As a professional photographer he has also done assignments for organizations such as DHA Services. He has won several awards and recognitions for his film, photography and music talents including Winner of Nascon Film Festival, Winner of nationwide NOKIA Spotlight award and qualification from the KODAK 16mm Film Worshop. |
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Muhammad Ramzan Kayani (Manager Administration) |
Ramzan Kayani has more then 21 years of experience in the Pakistan Navy and has worked on a multitude of sensitive assignments allowing him to gain a diversity of rich experience in the areas of administration, intelligence and logistics. This skill set has further been enhanced by his more then 10 years of working in the Oil and Gas sector of Pakistan with the Australian Multi National OMV in first the Security and then the Public Affairs depts. He has extensive knowledge of the logistical challenges faced throughout urban and rural Pakistan and is accustomed to working in the most hostile and challenging environments and terrains. |
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